“Most newly qualifying households do not act immediately, but based on past experience, about 10% could enter the market — potentially adding roughly 550,000 new homebuyers this year compared with last year,” Yun said in a press release.
TV shows made for your phone are not a new idea. Quibi, an American startup which raised $1.75bn (£1.3bn), tried and failed after an ignominious eight-month run in 2020.
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But this is not the usual K-drama - this is a "micro-drama", the viral ultra-short format that has been shredding attention online. A single episode can last as little as a minute, but there can be more than 50 of them in a series. They are made vertically, for your phone and your TikTok, Instagram or YouTube feeds.
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