燃油车时代，品牌溢价依赖于发动机、变速箱等机械素质。成本低利润高。而全面转向智驾需要企业重构供应链（从博世等Tier1转向英伟达等科技公司）和改变盈利模式。传统车企的核心利润仍来自燃油车，若在油车上普及智驾，会加速蚕食原有高利润车型的市场，因此态度上犹豫不决。
Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
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Фото: Alaa Al-Marjani / Reuters
We can print them out and see them work