Third, it leverages dual brands and format synergies. “Yuanji Yunjiao + Yuanji Weixiang” integrates dining and retail, with store formats including “raw-and-cooked integrated” outlets to meet diverse needs such as dine-in, delivery, and take-away of uncooked products. In the first three quarters of 2025, delivery GMV reached RMB 2.136 billion, with its share rising to 44.6%, indicating continued optimization of the business mix. In addition, capital backing fueled expansion: from 2023 to 2025, the company completed multiple financing rounds, reaching a post-money valuation of RMB 3.5 billion, and brought in strategic investors such as Yihai Kerry to create synergies across the supply chain and channel resources.
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周珊珊：消费市场更火热，消费行为则更冷静：消费者正在对套路化的“网红打卡”祛魅，青睐更独特、更松弛的体验。这是供给侧的精准发力与需求侧的品位升级同频共振的结果。